NYT: Sports TV viewership is down across the board. Why?
Short answer: Sample size is too small the pinpoint the cause.
TV companies pay $21B in rights fees and the issue merits scrutiny but executives aren't worried; if the trend continues, they might become very concerned.
Incomplete data, a variety of new factors and an odd 2020 mean it’s way too early to know why Americans are watching less of some of the most popular leagues.