Sure the terms for a UW-BYU game may be ridiculous and it is reasonable for BYU to turn it down. But the reason we’re getting bad press in my opinion is TH’s words on Saturday (
https://www.deseret.com/sports/2020/11/21/21587746/byu-north-alabama-zach-wilson-isaac-rex-kalani-sitake-cougars-lds-mormon) that he was waiting until the CFP rankings came out to schedule any more games, which is what was claimed about the proposed UW-BYU game as well. And his statement yesterday in some ways kind of confirmed that.
THAT is what looks bad. And it is fair for people to comment on it. I think it was a really bad move for TH to ever state that publicly (as well as soft to feel that way) and I really hope he can line up a couple of good games to help fix at this point.