Advertising drives dollars.

That was quite the show ESPN put on last night. And that’s what it was...a show. They had Kalani all cued up for an entire segment. Planning has to go into that. BYU is providing them THE story in the college football universe.

Interest is driving up because every agrees that the #14 ranking is a joke. Talking heads are exploding.



That will drive interest and now ESPN can make another game be too much for a potential opponent to pass up. Like say, a primetime, Saturday night ABC broadcast, perhaps? Tom and the matchmakers at ESPN have their work cut out for them.