So I’m not really sure what your point is. I’m not a BMW expert, but no one says they aren’t great cars.
Maybe Jaguar is a better comparison?
Maybe a BMW is more like a high end PC? Maintenance can get spendy?
Maybe Apples are like any luxury cars? You can get a cheaper one that gets you around just fine so getting something nice is a waste of money?
https://cars.usnews.com/cars-trucks/rankings/luxury-compact-suvs