They’ve been turned down, have been in looong negotiations, brand has taken a beating from major and social media, finance and capital markets have gone from bad to worse, and consumer spending is tightening rapidly.

How are advertisers going to lock into a contract (pac 10) paying at the same terms as a contract (Big 12) signed last year?

In my businesses the cost of capital changes everything.

How much do you think the banking crisis enters into this prolonged negotiation? The recession?