May 30, 2023
10:05:21pm
BamaCoug All-American
Yep, that's when he predicted Big12's next media deal would be in $7-12M AAV 🙂

If the aforementioned TV consultants are correct in their estimate that Oklahoma and Texas generated 50 percent of that value, then the Left-Behind 8 would expect to see that number drop to $12 million per school. Even if the other revenue streams remained the same — unlikely, as the league would also produce fewer bowl and NCAA Tournament teams — their overall share would drop to $26.5 million

That’s about half what the Big Ten currently distributes to its members and about 40 percent of what the SEC is projected to reach if Oklahoma and Texas come aboard.

And that $12 million TV figure might prove too optimistic if/when the Big 12 negotiates its next contract. On one hand, sports rights in general have skyrocketed in the nine years since the conference last went to the market. On the other, such a depleted conference does not figure to garner a bidding war between networks, which could dampen the price.

A more useful recent analog, given the viewership numbers cited earlier, might be the AAC’s new ESPN deal that began in 2020. That contract nets its schools about $7 million a year on average.

Unfortunately, that $7 million-to-$12 million range does not bode well for the Left-Behind 8’s chances of landing an invitation to one of the other Power 5 conferences. The ACC, Big Ten and Pac-12 are unlikely to invite a school that would drag down its current members’ slice of the conference pie. All three currently make far more than that from media rights.

 

the-office-michael-scott.gif

 

 

 

BamaCoug
Bio page
BamaCoug
Joined
Jun 15, 2001
Last login
May 25, 2024
Total posts
10,475 (424 FO)