* When a player or coach transfers away from your school, don't wish them well. Don't be George McFly and thank Biff for stealing your girl.

* Realize that their love and loyalty to BYU were as meaningful as a rock star opening line about how your city is his absolute favorite city. The smile you see is not because they like your city, it's their way of expressing disbelief on how easily you bought their BS.

* sports is more about business and money than about sports. This applies equally across pro entertainment/sports as it does college entertainment/sports. It's a money-making venture for the school, an extravagent living for the millionaire coaches and a lucrative career for a kid with no other discernable skills to earn money.

* humans will always optimize their money over loyalty to your hobby horse.