"Hey you know we have this source material written by a literary genius that is beloved by millions and has a direct connection to one of the greatest cinema accomplishments of all time. Shouldn't we try to stay true it?"
"Nah, let's do our own thing."
"Oh, so we're not going to do a Lord of the Rings show?"
"No we are. We'll still use all the Lord of the Rings characters to draw in all the nerds, but story-wise we're just going to do our own thing."