One could hope that this would be interesting and they'd have the first major signing (on loan elsewhere in the interim) or they selected and started on their stadium location. In the end I bet this "major" announcement is that they'll play in Yankee stadium, which most already know. Press conferences, where a last page type press release would do, bug me.

http://www.mlssoccer.com/news/article/2014/04/21/live-stream-new-york-city-fc-set-make-major-announcement-11-am-et