Likewise, so much of Austin has been imported the support for UT isn't quite as deep in all the community as it is for the few stalwarts. And for those stalwarts, football is in the blood.

There are plenty of people...and there is plenty of money in Central Texas. And unlike LA, they like football. There is a market in Central Texas. It's only a matter of time before someone fills it. San Antonio could do it alone, but it would not be nearly the cash cow it would be if you grabbed both markets...which are all but connected already.