It's a public message board, obviously. I don't have high expectations for the general public. Totally different animal. FYI, the headline is the most important part of the article. It's the only part of the article that the vast, vast majority of people will ever see, so I don't know how you can say "Who cares about the headlines?" It's big and bolded for a reason, and every word of it is carefully construed, for a reason.