Unless it goes ABC or is the only game on at the time it has a much bigger chance of being lost in the shuffle of a multi-game slate...
There are a lot of people that are not Pro sports fans that like/watch college football - and then also those that are voters or committee members that are expected to watch college football - I don't agree with people that say BYU will not have captive audiences (even more than their Saturday games) on these upcoming Fri & Thur games because of start time and/or head-to-head with baseball. Will it have an impact for the casual fans - sure but not likely as much when 6 other options are on or overlapping your Saturday game (to include MLB games)....