"I just got back from the fireside" or, "I just saw Bronco on ESPN all access doing Thursday's hero and I am convinced Bronco is the guy for the job."
Nobody is saying "Fire Bronco", because he doesn't give back, and he isn't spiritual enough, he isn't a good guy.
Bronco, is all of those things. All of the "Fire Bronco talk" is strictly Football related, as it should be.