It has a complex flavor that does something for me. May have something to do with the honey, since another local brew that I really like and a lot of other people hate -- Dominion brand in Virginia -- uses honey as an ingredient. Then again, I also love chinotto which is a drink most Americans do not exactly appreciate.
I've tried to like the Aussie brew Bundaberg but haven't quite found a taste for it. I know some people who swear by it so I'll probably keep giving it a try.