The first time I heard that amongst Ute fans. I was like, "seriously? That's what we're going with?" and the response was about how Urban came up with it and how it really ticks Cougs off. I just kinda laughed and shook my head.
TDS
Little Brother
The "We" smack
The "U" Smack
All of these need to be retired into the 4th Grader Smacktalk Hall of Fame.