BYU was alpha dog. Then Utah and TCU got better and BYU didn't.
The QB succession after Max Hall put the program where it is today. Killed it. Destroyed it. Worst coaching mistake to date.
BYU has a great name brand, old people still think we are good. Unless BYU dominates the "lesser" teams and wins BIG games they will be a niche school. Never belonging to a conference and a lesser choice for good LDS athletes. Think USU with a bigger fan base.
This is what has happened to BB in WCC. Playing and losing in 5,000 seat gyms. Nice!
I'll always be a BYU fan, will just have to adjust to the product that is out on the field or court.