elite LDS kids go there...
Utah is already considered the "Mormon" school in PAC12 circles.... and trust me.... Utah isn't going out of their way to prove the label wrong
They have already adopted recruiting tactics to be a viable option for LDS blue chip athletes/parents.... much much better than in the pre 90s when they tried to be the anti-byu school.
Now they are selling the "better and diverse alternative" with a "growing LDS culture" school
Bronco... with his pronounced non-football philosophies and odd ways, is perfect recruiting fodder for Utah as they lay out the pros and cons to potential athletes....
imo