It is obviously burnt orange in TX because of the high concentration of longhorns fans, but I walked into a restaurant on Saturday and saw two other families sporting BYU gear, and that's a regular occurance for us. Very few universities could claim that kind of market penetration 1200 miles from the campus. It's invisible on this map however, since there is usually a local school with higher concentrations of fans where BYU fans live.

The Utah market is troubling, though.