A sizable portion of the BYU fan base seems to care as well, if what we see on twitter, and what most of us have heard in face to face conversations count for anything. I'd wager that if you tossed out the BYU fans who were not ok with BYU athletes dropping f bombs on TV, you'd have a few hundred thousand less fans.

It doesn't bother me that much, but I don't like it either.

I'm just playing devils advocate, although you probably already know that a lot of BYU fans actually do prefer that our athletes don't drop f bombs on tv.