"After five years of crumbling sales, the extra crispy mega-chain, which in 2012 lost its throne as America's top chicken seller to Chick-fil-A"
"But KFC's biggest loss so far has been in its Cersei-Margaery-style battle with Chick-fil-A, its younger Southern rival. After eclipsing KFC in 2012, the cult favorite known for its boneless chicken sandwiches ran with the prize, making $1 billion more in the U.S. than KFC did last year."