Most avid CFB fans I know like to watch quality teams when their own team isn't on. So how does that not sell? Say I am an Iowa fan (I'm not) but also a CFB fan in general)...if the Hawkeyes aren't on, I am far more likely to watch Boise St play Baylor than I am to watch Indiana play Rutgers even though the latter are conference foes. Seems like people will always have some interest in watching good teams.