It would also be interesting to do a similar map but ask a different question. Ask, "what team do you love to see lose?" If it is about TV viewership, then knowing that data is also important because many people may turn on the TV to hopefully watch a team lose and to cheer against that team. I know that I do that sometimes. If BYU truly is as hated as many would like us to believe, then we would own that map. Hopefully BYU is the most "hated" team in America as some have implied.