At for breakfast... especially by their own congregation. In the spirit of being funny i laughed. If it was serious... that's a perfect example of why non BYU Mormons seem to hate BYU. Pretentious and condescending and " holier than thou". Just saying.... I'm as big a BYU fan as lives on the planet... yet I'm not LDS. so I found the tone way too preachy... lose the whole missionary tool aspect, and the rest stands on its own merit.