When we'd play them pre 2010 they might as well have been Weber St or SUU.
Now they are a very tough game. When I talk to Utah St. fans I have to acknowledge them as a serious opponent. It's horrible.
Utah fans hatred of us is warranted because we were at one time one of the greatest rivalries in CFB and we hated them back. It was like equilibrium. When you go to a game in Logan or talk to angry Aggie fans at BBQ's their hatred seems unnecessarily hostile because there really isn't anything from our point of view pushing back at that level. And now we're forced to pretend like they are a real rival. It just sucks.