them" in Neil Young's "Keep on Rockin' in the Free World." It's trite, and honestly, Neil, it suggests that more people know or care who you you are than actually do. "Them" barely know who you are.
So don't be the guy on CB who fancies that you're some kind of Satan that everyone reviles. In all likelihood you're just a guy with a computer/smartphone (or a harmonica and mediocre record sales) who has some opinions. Many of them are probably dumb. You're not Satan and to suggest you are is insulting to Satan.