surveys and have focus groups and get as much product selection as is economically feasible. But in this case, there ARE those amongst the BYU fan base who still believe in the evils of caffeinated beverages beyond coffee and tea. In the back of some administrators' minds somewhere, I'm sure they are saying "we hope our current soft drink and water and sports beverage sales remain this high so we don't have to start carrying caffeinated drinks to satisfy those fans who are not buying our current beverage selections and thereby bring down the wrath of the vocal testimony-shaken individuals into our inboxes and our voice messages and to 50 E North Temple."