1. We could have the likes of OU, OSU, KSU, KU, Texas, and Baylor coming to Provo every year. Can you imagine having Kansas at the MC on a yearly basis? No Delta Center cop out? How about OU in LES? Maybe with a division title on the line!

2. Playing for a conference championship and better bowls in football.

3. Instantly more relevant in the world of college sports.