How much did BYU make in revenue last year? That's more than 15 million in your 1st year (each year revenue goes up) even at 50% by the end of the contract you're talking 20 + million (low balling) its the best deal anyone's going to get. Smaller schools are being asked to take less. The way they see it is you have to earn your way to full membership just like WVU/TCU did.