no matter what.

A perfect example of that is that after the season pass price increases are announced, the very next day there's a large spike in season pass sales (at the new, higher prices). People express frustration about the price increase, then they come in droves and renew their passes. I only know this because of close friends in the Disney PR/Finance departments. They really don't know at what price point demand will finally start to fade. It's insane. Prices are at an all-time high (and will go up again soon), yet park attendance is at an all-time high as well.