I'm not sure how the channels of distribution or "rewards" work for selling others the seminar, but there is definitely a "down-line" aspect to their operations. It feels like an MLM, and has many of the characteristics you would normally see in one:

1. The big conferences in Vegas with bright lights and speakers, with all the employees there posting to social media how awesome their life is.

2. The big trips for those that are top earners

3. The attempts of those who have taken the class to get others to join. The constant bombardment on Facebook of the class (not the product on Amazon they're selling, but the monthly subscription to the seminars)