Seems like it is encouraging a lot of eating before thinking.
From the Q&A:
http://dining.byu.edu/future_dining.html
Q: There are those who would say that Dining Services should not be offering soda at all? How do you respond to these concerns?
A: We realize that there are many choices to be made, and some are more nutritious than others. We strive to offer a variety of food choices and encourage our customers to make healthy choices. We encourage our patrons to visit the Dining Services website where a program is available to promote not only healthy eating, but also a healthy lifestyle. The program is referred to on the website as EAT: Eat, Act, Think.