I was born in the 70s and grew up in the 80s as a Utah fan being dominated by BYU (the 1988 game was cold, but one of the best days of my life as a kid!).

Back to the Future also came out in the 80s and was an instant classic. If someone had told me then that I could take a time machine to 2012 and see BYU fans writing things like this I would have called them crazy:

http://www.cougarboard.com/board/message.html?id=8817118

"Whether we like it or not, Utah has the upper hand right now and holds the position of power. College football is and forever will be 'what have you done for me lately.' The last 10 years Utah has made the bigger splash on the national stage (2 BCS wins) and was able to parlay it into a Pac-12 invite. When you couple all of this with the 54-10 beat down they gave us last year I can see where their arrogance is coming from. They see playing us as nothing more than a lose-lose situation and from a strategic standpoint, feel that they can gain more by not playing BYU.

We've heard it all before, this is a power play for Utah to put BYU into irrelevancy. Utah and the Pac feel that independence for BYU will leave them to die on the vine and they don't want to give them any way to validate themselves...

Right now, BYU can't be worried about what the Utes are doing. BYU needs to find a way to win and win at a higher level than what they've done under Bronco. As long of BYU takes care of themselves the tables will turn and they'll hold the position of power."