Dec 25, 2012
11:12:47am
11:12:47am
Metered Households are the only way they get overnights. SL DMA 389 Households
have meters as of the end of November. meters are 24/7/365 measuremnt. Four weeks of Seven day diaries are used for the sweeps. A household gets a diary for each TV... they fill it out as to how many are watching a particular program. Nielsen Diary sweeps are February, May, July and November. So immediately available are only Household numbers for non-sweep programming
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