where the core of our fan base is located.
https://www.forbes.com/sites/karstenstrauss/2016/12/06/the-most-and-least-charitable-states-in-the-u-s-in-2016/#426850b85a61
"Utah is, far and away, the leader of the pack in this ranking, as it was in last year’s report. The state has the highest volunteer rate, the highest percentage of donated income, the highest percentage of people who claim to have donated time to charities and the highest percentage of population that claim to have donated money."
Throw in the fact we have larger families and a higher percentage of single income homes and you get our, understandably, famous Mormon frugality.