Reportedly the 8th highest paid head coach for a first time head coach (I am very excited about KY and not at all opposed to paying him that much. I think he’ll be fantastic). But I certainly could see the church being hesitant to announce that they are paying way more than almost all coaches in the country.
Regardless of whether this is what the market required to hire him, it is easy to understand why many might see it as paying exorbitant amounts, playing the money game that is college sports right now.