I don't really get instagram, but maybe just because I don't use it enough for it to be engaging. The stagedness of "influencers'" photos can be pretty entertaining though.

“Everyone with a Facebook these days is an influencer,” she said. “People say, I want to come to the Maldives for 10 days and will do two posts on Instagram to like 2,000 followers. It's people with 600 Facebook friends saying, ‘Hi, I'm an influencer, I want to stay in your hotel for 7 days,’” she said. Others send vague one-line emails, like “I want to collaborate with you,”with no further explanation. “These people are expecting five to seven nights on average, all inclusive. Maldives is not a cheap destination.” She said that only about 10 percent of the requests she receives are worth investigating.

https://www.theatlantic.com/technology/archive/2018/06/instagram-influencers-are-driving-luxury-hotels-crazy/562679/