Jan 24, 2020
6:24:08pm
BYUCLA Starter
In that case it is a branding issue. Everybody compares it to In-N-Out
And it looks and feels like in-n-out, so when people like me come in for the first time we are shocked by the prices and have a negative experience and decide not to come back anymore.

On the other hand, I went into smash burger knowing that it was a pricier option and loved it.

IMO Five Guys’ branding is a major issue since it is often seen as an In N Out competitor, but cannot compete with the prices.
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