nearly direct competition with Peloton's $39/month offering. Peloton includes support for their proprietary bikes and treadmills, plus video workouts of several different types. Apple Fitness+ lets you use any bike or treadmill, and includes HIIT, Strength, Core, Yoga, etc. They're massively undercutting the competitive price because they're trying to gain the market — and they're using it as a means of getting you to buy another Apple Watch or Apple TV device.

If Apple wants to win the car battery game they'll find a way to undercut on price.

Tim