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Oct 7, 2021
9:46
:32
am
rainorsnow
Nike tried to destroy us. There’s no other explanation. The late 90s change was amazingly bad branding. So ugly. It took
Bronco Mendenhall standing up to Nike to get us back. It has taken decades to shed the ugly tan from our branding.
What was Nike thinking? What was BYU thinking in signing off on it?
This message has been modified
Originally posted on Oct 7, 2021 at 9:46:32am
Message modified by rainorsnow on Oct 7, 2021 at 9:46:55am
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rainorsnow
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rainorsnow
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Aug 22, 2010
Last login
Jun 7, 2024
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Messages
Author
Time
Stole this from the BYU SN account. We have a few amazing logos and the rest are meh
Cheesy Gordita
All-American
10/7/21 9:36am
2 is the GOAT
RH84025
10/7/21 9:37am
No thanks. It looks like the cougar is swallowing the U.
Cheesy Gordita
10/7/21 9:39am
That’s the intent…
1984coug
10/7/21 9:43am
I don’t think so. The U is behind the head
ColonelMustard
10/7/21 12:58pm
Which is awesome
mobius
10/7/21 9:45am
Or gross. Depending on how you look at it.
CougarTailDevourer
10/7/21 11:12am
Board name checks out
ColonelMustard
10/7/21 1:04pm
You are in the very small minority that do not like that logo.
RH84025
10/7/21 9:49am
That's fair. My history and awareness of BYU doesn't go back as far as many of you.
Cheesy Gordita
10/7/21 9:54am
The logo would be awesome if the cougar weren't... umm... 'swallowing' the U
Hotlanta
10/7/21 11:17am
There have been a lot of photos of recruits in uniforms, etc... that should have
CougarTailDevourer
10/7/21 11:21am
Mature folks don’t notice the implication.
StalwartBraveTrue
10/7/21 12:18pm
It's not about being mature or immature. It's about not being oblivious to the
CougarTailDevourer
10/7/21 12:25pm
It was created in the 70’s not sure that was on the radar for anyone let alone
StalwartBraveTrue
10/7/21 12:33pm
And BYU was founded in the 1800's but we don't dress like this anymore.
CougarTailDevourer
10/7/21 12:41pm
Who says we don’t dress like that any more? 😉
StalwartBraveTrue
10/7/21 12:46pm
Watergate was in 1972... the idea was not lost on people
Hotlanta
10/7/21 12:43pm
Wait, watergate was a sex scandal?
StalwartBraveTrue
10/7/21 12:46pm
i...umm... well...
Hotlanta
10/7/21 1:22pm
<< Deleted >>
Tricky
10/7/21 3:20pm
Is it fair to say Cheesy Gordita & Cougartaildevourer identify as ‘Purgers’?
Q-grr
10/7/21 2:19pm
RE: Is it fair to say Cheesy Gordita & Cougartaildevourer identify as ‘Purgers’?
Cheesy Gordita
10/7/21 2:31pm
Except it isn’t. Part of the U is clearly shown behind the head,so not swallowin
ColonelMustard
10/7/21 12:59pm
RE: Except it isn’t. Part of the U is clearly shown behind the head,so not swallowin
Cheesy Gordita
10/7/21 2:33pm
The biggest problem with #2...
krindorr
10/7/21 2:43pm
Fair points. I'd love to see a modern, very slightly refreshed version.
RUNBYU1
10/7/21 8:33pm
What am I doing wrong - I love that it's eating the U. Do I need to put my mind
BlueTooth
10/7/21 4:09pm
Mind in the gutter? How about people like different things. Seems about 50/50
Blue for Life
10/7/21 5:47pm
Never noticed until CB said that. But you can clearly see the U behind him so no
ColonelMustard
10/7/21 12:57pm
The outline yes, but the blue part looks like it is in his mouth.
Blue for Life
10/7/21 6:00pm
I think he's giving it the ol' Lapuaho
Tricky
10/7/21 3:14pm
Stretch Y and sailor coug. Never liked the "dead gopher" logos.
boogers
10/7/21 10:02am
Nope, can't stand the cougar on top.
Blue for Life
10/7/21 12:16pm
Hmmmm....
Mark
10/7/21 1:29pm
Agreed
RUNBYU1
10/7/21 2:59pm
I like 2 too. 4 is kind of cool, but not so much in a sports context.
Indy Coug
10/7/21 9:38am
2 is legit
Dynomite
10/7/21 9:38am
2,3,6
BYUheaven
10/7/21 9:38am
Yep that’s an easy decision
cougarfann888
10/7/21 9:38am
Yes, but in royal. Replace the navy from 3 and 6 with royal.
CocaColaRecovery
10/7/21 9:45am
Agreed, the rest are hideous
Hill4Heisman
10/7/21 12:27pm
I agree.. 2,3,6 FIRE
cartja
10/7/21 3:14pm
Absolute right answer, in Royal. Scrap 4 and 8 forever.
jtm0001
10/7/21 4:01pm
How can you say 2 is weak?!
The Dark Knight
10/7/21 9:38am
RE: How can you say 2 is weak?!
Cheesy Gordita
10/7/21 9:40am
They have the wrong Sailor Cougar logo
SAILOR COUGAR
10/7/21 9:38am
Yep, this one is the best, I don't like the new one:
jaromp
10/7/21 10:30am
Gross.
ochobeeguy
10/7/21 4:12pm
order of preference: 6,2,3,9,4,8,5,1,7
CrashMcLarson
10/7/21 9:38am
but never 1 and 7
CrashMcLarson
10/7/21 9:39am
In order: 6, 3, 2, 5, 8, 9, 4, 7, 1.
Samsonite
10/7/21 9:38am
This is correct.
Zastava
10/7/21 9:51am
I would only swap 7 and 1. 7 is hideous.
BigCougarLover
10/7/21 10:12am
The beet digger cougar (#2) is great. 9 is fun in certain cases
YIsForBrigham
10/7/21 9:38am
2, 3, and 6 would be my picks
mmelcor
10/7/21 9:39am
6, 2, 3
byujdmba
10/7/21 9:39am
this is the correct answer. In that order.
here's to hoping
10/7/21 11:58am
2, 3, 5, 6, 8, 9 all good
threezeroeight
10/7/21 9:39am
2 and 6 are great. 3 is good. 8 and 9 ok. The others are meh.
Cougar TD
10/7/21 9:39am
7 is awful and ugly.
BYUtka
10/7/21 9:39am
Agreed. This is the worst one and makes no sense.
Fallball
10/7/21 9:55am
2, 6, 9... that's it
Coug
10/7/21 9:39am
6 - 3 - 2 - 9 - thirty feet of crap - 5 - 8 - 1 - 7 - 4.
Six Foot Seven
10/7/21 9:40am
3,6,2
Captain Stubing
10/7/21 9:40am
I'm not as down on 1 as most. But 2, 6, 3 are the best, in that order.
shoganai
10/7/21 9:41am
I agree with you; 1 isn't terrible in a vacuum
krindorr
10/7/21 10:41am
1 and 7 are just awful.
rivercitycoug
10/7/21 9:41am
Nike tried to destroy us. There’s no other explanation. The late 90s change was amazingly bad branding. So ugly. It took
rainorsnow
10/7/21 9:46am
6,2,3,9,8
COUGZ
10/7/21 9:41am
Are these only the "official" logos? I swear there are more
Mostlyaccurate
10/7/21 9:41am
Number 1 is better when you remove the tan.
Cosmodiar
10/7/21 9:41am
Never cared for the font
rainorsnow
10/7/21 9:47am
2,3,6. 2 is GOAT
spugeddy24
10/7/21 9:42am
1, 7 need to be burned with fire and disappear forever. 6, 3 are the best. 2 needs an update with the Cougar flat on top
Turnpike Lane
10/7/21 9:43am
If stretch Y didn't exist, 9 would be so good
Rhubarb
10/7/21 9:44am
All I care about is abolishing 1 and 7.
Ned Schneebly
10/7/21 9:44am
They're really bad. Tan has no business in our colors.
Cheesy Gordita
10/7/21 9:45am
2,3,6, but all in Royal
CocaColaRecovery
10/7/21 9:44am
6,2,3,5
1984coug
10/7/21 9:45am
6, 2, 3
RGGeemer
10/7/21 9:46am
2,3,6. 7 is so bad
txblue
10/7/21 9:47am
Oddly enough 7 as a rebrand helmet logo could have worked because of the
1984coug
10/7/21 9:47am
2 and 6 are best but they need to fix the mouth a little bit on 2
Beggar
10/7/21 9:50am
8 2 6
rotorhead
10/7/21 9:51am
You keep 2, 3, 5, 6, and 9. The rest you erase and pretend never happened.
LaVellIfIKnow
10/7/21 9:51am
They're all good here and there except 7, which has always been horrible.
Great38
10/7/21 9:55am
2, 6, 8. I have a hat with 8 and I get compliments all the time. I would love
Bluedarts
10/7/21 9:56am
2, 6, 8
SoCalCoug
10/7/21 10:00am
2,3, and 6... Everything else can go...
canndyman
10/7/21 10:07am
2, 9, 6, 3. In that order. 8 is ok. The rest I could never see again and be fine
Cougzilla
10/7/21 10:07am
I don’t understand 7. Is that a neck tat?
AZcougLawyer
10/7/21 10:15am
7 came out when I was at BYU and I thought it was pretty rad. It gets
Str8CashCougar
10/7/21 10:22am
the only one I really hate is #1 because it reminds me of the Mtn Network
Str8CashCougar
10/7/21 10:23am
Having the Y bigger than the B and U always bugged me. Go, Young!
AZcougLawyer
10/7/21 10:23am
Does the logo in your icon bother you? Only has the Y. What about Y on the mtn?
robin
10/7/21 2:55pm
I'm fine with the Y alone. Looks weird to me to make one of the initials bigger.
AZcougLawyer
10/7/21 7:14pm
2, 3, & 6. No on the rest, especially 5, which is the Yale logo. Stretch Y with
BlooCoog
10/7/21 10:24am
6, 2, then 6 again.
All-American
10/7/21 10:27am
6, 2, 9, 4, 8, 3, 5, 1, 7
jaromp
10/7/21 10:27am
2.3,6, and 9
Tuskaloosa Cougar
10/7/21 10:28am
Counting down
WhitingJardine
10/7/21 10:36am
Pick 3 to eliminate permanently? 1, 5, and 7. No tan. No block Y.
Unibro
10/7/21 10:38am
6, 6, and well we don't want 3 6's together, but that's the only logo
OldFogey
10/7/21 10:43am
2
Beetdiggercoug
10/7/21 10:52am
1 and 7 are 🗑. The rest are awesome.
GeraldGarner
10/7/21 10:53am
1, 4, 5, 7 and 8 should be eliminated. Why do we have so many logos?
bleedsblue
10/7/21 10:58am
Best to worst: 6,2,3,9,8,4,1,5,7. Though after 6/2/3 I could get rid of all the
cougarfan84
10/7/21 10:59am
2, 3 and 6
BYU Grounds
10/7/21 11:13am
When they created the Mountain West Conference I painted a 6" version of 1 in my
bjc
10/7/21 11:21am
RE: When they created the Mountain West Conference I painted a 6" version of 1
bjc
10/7/21 11:22am
6 -2-1... 3 (weak kitty) you may as well put flowers on your helmet.
delete_king
10/7/21 11:21am
Why do people hate #1 so much?
Machiavelli
10/7/21 11:25am
Number 1 would be fine if the tan were changed out. Make it all blue and white
ColonelMustard
10/7/21 1:03pm
2, 6, 3
TailgateU
10/7/21 11:27am
I love #2, I like the look of #3, but I just don't get the "sailor coug" concept
SirGus
10/7/21 11:28am
6,9,2,3,8,4 for me.
Katewot
10/7/21 11:30am
6,3,2... 7 should have never happened
spidey24
10/7/21 11:32am
2,6,9!
pilot17
10/7/21 11:37am
2,3,6 are the only ones, the rest are blah or worse
ray ray
10/7/21 11:38am
8 is…
Frimscoug
10/7/21 12:16pm
Black bill with royal cap? It's my fave hat.
Bluedarts
10/7/21 1:07pm
All black with royal coug🔥
Frimscoug
10/7/21 8:17pm
6, 3, 2
mm73
10/7/21 12:25pm
I've been a BYU fan since the mid 70s and have never seen #4
greentruth
10/7/21 12:30pm
6 - 2 - 3 in that order. Honorary mention to 8
GangstaLean
10/7/21 12:33pm
6,2,3
SouthernCoug
10/7/21 12:34pm
7 is the worst. It is not only ugly, it was created relatively recently when we
bluesloth
10/7/21 12:40pm
6,2,3,9
Sale
10/7/21 12:48pm
2,3, and 6 and it’s not even close
ColonelMustard
10/7/21 12:56pm
4 and 7 jk, they’re the worst
D.T. Survivor
10/7/21 1:05pm
Does anyone understand 7? A flying cougar head and neck?
D.T. Survivor
10/7/21 1:06pm
Controversial opinion, but my favorite is #8.
Roko's Basilisk
10/7/21 1:11pm
2,3,6,9 are the ones I like most
Zoobieman
10/7/21 1:16pm
9 could be great if it got modernized with someone who knows what they are doing
byujacob
10/7/21 1:31pm
Biggest reasons why 1 & 7 suck
Sale
10/7/21 1:34pm
I straight up don't like the look or design of 7, I do like 1 though.
Zoobieman
10/7/21 3:42pm
the Cougar does look good in 1
Sale
10/7/21 3:58pm
#4 is a disaster from a typographic/design standpoint.
bluesloth
10/7/21 1:44pm
Also, the wrong side of the Y is thicker. That is a big no-no in typography.
bluesloth
10/7/21 1:45pm
2 is not weak
AntiSNOT
10/7/21 1:59pm
🤷♂️
Cheesy Gordita
10/7/21 2:02pm
8,6,7,5,3,0,9
Parker Schnabel
10/7/21 2:05pm
100 percent agree. Keep 3 and 6 and ditch the rest.
footballjunkie
10/7/21 2:07pm
Don't like #4. It reads "Y B U" to me
icecougar
10/7/21 2:19pm
I like the beetdigger Coug in #2
icecougar
10/7/21 2:23pm
3 is terrible. BYU people and sailors are NOT the same kind of people.
Bullrider
10/7/21 2:40pm
If it makes you feel better that's not really a "sailor" hat.
All-American
10/7/21 2:53pm
What kind of a hat is it?
Bullrider
10/7/21 3:29pm
A freshman cap iirc
Cheesy Gordita
10/7/21 3:52pm
Which means it is horribly antiquated.
SoCalCoug
10/8/21 10:10am
Most things from the 70s are.
All-American
10/8/21 10:39am
1870's? It's not that old.
AZcougLawyer
10/8/21 11:47am
No, 1770's.
All-American
10/8/21 11:48am
2, 6, 1 are the best for me
RUNBYU1
10/7/21 2:58pm
The block in 5 is lazily done, but would be the best if done without Microsoft
ochobeeguy
10/7/21 4:09pm
I love 9! Would love to see that on a helmet for a game.
Jagger
10/7/21 5:04pm
2,3,6
osidematt
10/7/21 5:44pm
6. And shred all the rest.
Bluforever
10/7/21 7:16pm
Love 2. And I had a BYU jacket as kid with 8.
Big McLargeHuge
10/7/21 7:36pm
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