You actually think they can pay football players $100k per at BYU, like studies like this say they are worth? Not happening. Plus, that study is ridiculous, because it treats football like an NFL, rather than as one component of an overall athleticdepartment, which it is.
Tuition, books, housing and food all paid for year round. On top of that, just add a $250/mo stipend, and call it good. Welcome to teh real world, and get used to managing your affairs for the short time you're in college.