20% off if you fly from one of their cities (couple of restrictions but I haven't seen the priority boarding offer. Interesting that they aren't offering the outbound flights to away games. They service directly four of the six away sites, put you within an hour and a half of CT but nowhere near Murfreesboro.
From what I hear Alaska is in a real dogfight to open new routes all up and down the west coast to make it a more attractive target to be bought out. One of the few independent regional airlines left.