tried to establish ticket prices, game and season, based on what they could sell. They misjudged. We can't pretend that BYU fans will always be able to buy tickets no matter what price - nor can we compare ourselves to other fan bases that sell for a lot more. They are struggling too.
This year they charged too much. It just is what it is. So do we get mad that they drop ticket prices to fill the stadium or should we demand they keep prices high and have 45000 in the stadium just so those of us who have season tickets won't feel like we got ripped off?
It just is what it is this year. Don't stress too much