A good friend of mine is a bishop in a BYU ward and he couldn't believe how many people were not planning on going to the Houston game. A lot of them were going to study are do something else. Also a co-worker bought season tickets last year for the first time but did not renew this year said he loved watching the game live but since BYU was on TV so much he would just watch the game at home on the big screen with his family. In addition, his wife said she felt like there was way to much advertising.