create their own brand loyalty? Yes I know they don't have a football team. But I'm wondering if they would be opposed to it as they themselves are going through their own campaign to try and create loyal UVU fans in regards to sporting events. I wonder if they would be nervous to make the "alliance" because after football the students could then be drawn to other BYU sports such as volleyball, basketball, etc. instead of being excited about those UVU sports.