The price to join was minimal, so that is not their way to make money. HCBW has been put off by friends in other MLMs who act like an MLM missionary/ crazy lady, so she tries not to be that way. Most new customers are referrals from current happy customers.
My point is, just because something is set up as an MLM does not make it bat-yewt crazy. However, when HCBW first started the conversation, I assumed it would be crazy. I looked for all of the problems I expected, but saw none.