really grown to where it is about twice the size of the BYU and USU gear combined. If I was running the store I would be doing the same thing. Go where the money is.
I remember before the season started they had a college rally with Utah and BYU booths, Swoop and Cosmo, games etc. in the parking lot. The BYU isle was empty and the Utah isle was full. The Salt Lake Valley is Utah territory now.