You run the risk of non-conformity. Reason #1 BYU will never be on par with the big boys is our inability to communicate like real humans, in the real human world. We've so limited ourselves into what interaction we do and how we do it, that it directly plays into merchandise sales as well. Sincerely, frustrated cougar fan unable to post a real opinion. Thanks moderators, I know what side you leaned on at one point in the pre-earth life, the side that wanted to force salvation on everyone. Cheers.