as much money as possible, still want the new teams to feel like they are a part of the conference. Sure that could be lip service but you also don't want to just bring in a product that you intentionally keep uncompetitive. (I think Jae Trotter had soem interesting thoughts on this on BYUSN today)
I just think that if CSU is asking for $10M (a school that knows they are WAY down the list), BYU can definitely get that