I found that there was a BYU sports app for it. There were only a handful of apps that had been made for any team, much less for college football teams. I thought to myself, "of course there is a BYU app".
Who else would have a fan who spent time and talent to build an app for an obscure wearable? There were only a couple of teams with a similar app.
We have a passionate fanbase, but also an extremely intelligent tech savvy one. I don't even mean that in an arrogant way, it's just a fact.