Any person that doesn't see the paradigm shift coming with the digital market is an idiot and a fool. Streaming will be huge in the future and I think the model will shift to buying programming you want to watch via streaming through Amazon Prime or Apple. We live in a mobile society with sophisticated devices that will only get more advance. Look what iTunes/MP3 songs did to music CDs. I think a similar model is coming to TV programing. So digital footprint and a rabid fan base will matter. BYU has the type of following that could have a huge impact there and be very valuable.